MaksimDoronichev
Hello
I'm a copywriter turned creative director with 15+ years in brand work: names, identities, campaigns and the words inside them, for companies from Apple, where I delivered Russian apple.com/ru for every keynote, to Cementum, where I led the rebranding effort. Since 2024 I design, write and build games and websites alone, from the first idea to release.
Hello
I'm a copywriter turned creative director with 15+ years in brand work: names, identities, campaigns and the words inside them, for companies from Apple, where I delivered Russian apple.com/ru for every keynote, to Cementum, where I led the rebranding effort. Since 2024 I design, write and build games and websites alone, from the first idea to release.
Hello
final_FINAL_use_thisBuilder
2024 — present
Solo developer & game designer
Scope
Design, write and code games and websites solo, from idea to release
Result
Shipped Farm Sort 2D and Match Jam 3D, two mobile games on RuStore
Built websites for Ask Lena and Oxid Art end to end: copy, design, backend and a custom CMS
final_v2Strategy & Ownership
2017 — 2024
Co-founder & Chief Creative Officer — T2COM Ad Agency
Creative Strategist — B!
Scope
Co-founded T2COM, a project-based agency, and ran its creative work for 10–15 clients
Assembled a team for each project, up to 20 people on the largest
Developed brand strategies backed by trend research at B!
Result
Rebranded Holcim Russia as Cementum: created the name, identity and packaging, and the brand's first nationwide campaign
Took a branded Moscow Metro train for the Moscow City Government from concept to launch; it ran for six months
Clients
Cementum, Moscow City Government, Segezha, Sibur, Danone
finalBrand Voice
2013 — 2017
Writing Creative Director — Apple, via Hogarth London, then Ogilvy Moscow
Creative Group Head — RCG Advertising Group
Scope
Rewrote the website, headlines and all launch materials at joint workshops with every Apple market in the US and the UK
Transcreated 8+ Apple product launches into Russian, including the first Apple Watch and iPad Pro, iPhone SE, iOS 9 and 10
Led a creative group of 3 at RCG
Result
Delivered the Russian apple.com for every keynote, live at the same moment as the original
Created Russian headlines from scratch where a literal translation would fail, keeping the idea and the wordplay
Clients
Apple Inc., Heineken, Lexus, Jameson
draftCopywriter
2008 — 2013
Copywriter — Geometry Global → ARK Connect → Integer/TBWA
Scope
Wrote headlines, scripts, brand names and long copy for international brands
Result
Won 50%+ of pitches with the agency's creative team
Earned Bronze at the Globe Awards
Clients
Axe, British American Tobacco, Datsun, Visa
Brief
2005 — 2008
Scope
Graduated from Lomonosov Moscow State University, School of Public Administration
Result
Contributed long reads to Maxim magazine as a freelance writer
Core skills
Creative direction · Copywriting & storytelling · Brand building · Strategy · Digital prototyping
Got a project?
MaksimDoronichev
// intro
15+ years in brand work: copywriter first, then creative director. Names, identities and campaigns for brands from Apple to Cementum. Since 2024 I build games and websites solo, end to end: design, copy, code, release. Two mobile games are now live: Farm Sort 2D and Match Jam 3D.
// intro
15+ years in brand work: copywriter first, then creative director. Names, identities and campaigns for brands from Apple to Cementum. Since 2024 I build games and websites solo, end to end: design, copy, code, release. Two mobile games are now live: Farm Sort 2D and Match Jam 3D.
// intro
v4.0 — Builder
2024 — present
Solo developer & game designer
What's new
- Design, write and code games and websites solo, from idea to release
Releases
- Shipped Farm Sort 2D and Match Jam 3D, two mobile games on RuStore
- Built websites for Ask Lena and Oxid Art end to end: copy, design, backend and a custom CMS
v3.0 — Strategy & Ownership
2017 — 2024
Co-founder & Chief Creative Officer — T2COM Ad Agency
Creative Strategist — B!
What's new
- Co-founded T2COM, a project-based agency, and ran its creative work for 10–15 clients
- Assembled a team for each project, up to 20 people on the largest
- Developed brand strategies backed by trend research at B!
Releases
- Rebranded Holcim Russia as Cementum: created the name, identity and packaging, and the brand's first nationwide campaign
- Took a branded Moscow Metro train for the Moscow City Government from concept to launch; it ran for six months
Clients
- Cementum, Moscow City Government, Segezha, Sibur, Danone
v2.0 — Brand Voice
2013 — 2017
Writing Creative Director — Apple, via Hogarth London, then Ogilvy Moscow
Creative Group Head — RCG Advertising Group
What's new
- Rewrote the website, headlines and all launch materials at joint workshops with every Apple market in the US and the UK
- Transcreated 8+ Apple product launches into Russian, including the first Apple Watch and iPad Pro, iPhone SE, iOS 9 and 10
- Led a creative group of 3 at RCG
Releases
- Delivered the Russian apple.com for every keynote, live at the same moment as the original
- Created Russian headlines from scratch where a literal translation would fail, keeping the idea and the wordplay
Clients
- Apple Inc., Heineken, Lexus, Jameson
v1.0 — Copywriter
2008 — 2013
Copywriter — Geometry Global → ARK Connect → Integer/TBWA
What's new
- Wrote headlines, scripts, brand names and long copy for international brands
Releases
- Won 50%+ of pitches with the agency's creative team
- Earned Bronze at the Globe Awards
Clients
- Axe, British American Tobacco, Datsun, Visa
v0.9 — Beta
2005 — 2008
What's new
- Graduated from Lomonosov Moscow State University, School of Public Administration
Releases
- Contributed long reads to Maxim magazine as a freelance writer
stack
Unity / C# · AI-assisted development · Game design · Copywriting · Brand development