Apple
Four years of creative copy for Apple in Russia.
- Category
- Copywriting
- Client
- Apple Inc.
- Year
- 2013–2017
- Role
- Vendor copywriter
8+
product launches
- Copywriting
- Editing
- Transcreation
Apple launches every product worldwide at once, and every word goes through the same scrutiny as the product itself. A grand part of those words in Russia were mine: apple.com, store materials and advertising.
I took part in the launches of iPhone 5s, the first Apple Watch, iPad Pro, iPad mini 4 and iPhone SE, working with Apple's team at joint launch workshops in the US and the UK.