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Cementum

Complete rebranding of Holcim Russia into a new construction brand.

Category
Branding
Client
Holcim Russia
Year
2022–2024
Role
Creative Director

10+

SKUs in the packaging line

3 months

to create the brand

  • Naming
  • Visual identity
  • Packaging
  • Advertising campaign

When Holcim left Russia in 2022, its Russian business needed a brand of its own. I directed my agency's work on all of it: the name Cementum, the visual identity and the entire packaging line.

In 2023 and 2024 we followed with the brand's first nationwide advertising campaign: a TV commercial, online videos, print and radio.

The logo and visual identity created for the new brand.
The logo and visual identity created for the new brand.
The new packaging line puts the identity to work: one system, its own color for each product.
The new packaging line puts the identity to work: one system, its own color for each product.
The TV commercial (TVC) for the brand's first nationwide advertising campaign.
Two online videos (OLV) from the same campaign.