Datsun
Print campaign for Datsun's «It's easy» positioning.
- Category
- Client
- Nissan
- Year
- 2012
- Role
- Copywriter
- Concept
- Copywriting
Datsun's positioning was «It's easy». The campaign had to explain what easy means for the person who owns the car, not for the engineers who built it.
My idea was to translate the car into human language: every part and every dashboard sign becomes a quality of the owner.
