Moscow Metro
A branded train dedicated to the achievements of the capital.
- Category
- Out-of-home
- Client
- Moscow Government
- Year
- 2021
- Role
- Creative Director
1200 m²
of design and copy
6 months
on the line
- Concept
- Train design
- Copywriting
- Photography
- Production
My team turned a Moscow Metro train into a showcase of the city's achievements as a megacity: in sport, culture, medicine, business and other areas of city life.
As Creative Director I led the project from concept to launch, directing the interior and exterior design, the copy and the photoshoots. Our agency also handled production.
